Innovation in Marine Fishing Attractants – The Development of Pellaire Pelagic
This self-initiated project focused on developing Pellaire Pelagic, an innovative slow-dissolving fish attractant designed to enhance fishing success in challenging offshore environments with strong currents.
Client
Self-Initiated Project (Andi & Sons)
Location
(Implied: Indonesian Offshore Waters)
Industry
Fishing, Product Innovation, Marine Biotechnology
Challenges
Traditional fishing bait and attractants lacked efficiency in strong ocean currents. Andi and his sons sought to develop Pellaire Pelagic, a slow-dissolving fish attractant that enhances fishing success in offshore waters.
Solution
The project involved
- R&D in Fish Behavior & Attractants – Studying how scent disperses underwater.
- Prototype Development & Field Testing – Testing different formulas for solubility, fish response, and effectiveness in strong currents.
- Iterative Improvement – Adjusting the composition based on real-world feedback.
- Business & Brand Development – Planning a market entry strategy before scaling up to production.
Outcome
- Early tests revealed that strong currents caused the product to disperse too quickly.
- Modifications were made to enhance longevity and effectiveness.
- The brand Pellaire Pelagic is gaining traction as an innovative fishing solution.
Next Steps:
- Refining the formula for optimal fish attraction.
- Considering contract manufacturing (Maklon) for mass production.
- Potential commercialization for recreational and professional fishermen.
Final Thoughts:
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