Crisis Management and Stakeholder Engagement at British American Tobacco (BAT)

Andi Prasetyo, as BAT’s Asia Regulatory Affairs Manager, integrated ESG principles into regulatory strategies, ensuring compliance and driving sustainable business practices in a complex regulatory environment.

Client

British American Tobacco (BAT)

Location

Asia (Regional)

Industry

ESG, Tobacco, Regulatory Affairs, Sustainability

Challenges

BAT faced increasing regulatory scrutiny in Indonesia, particularly around taxation, advertising bans, and public health concerns. The company needed strategic government engagement to navigate these challenges while maintaining its market position.

Solution

As Regulatory Affairs Manager, you:

Built relationships with key policymakers to ensure BAT’s business interests were represented in regulatory discussions.
Developed advocacy strategies to shape policies in a way that balanced business sustainability with regulatory compliance.
Managed crisis communication to mitigate reputational risks from media attacks and public health campaigns.

Engaged in industry-wide collaboration to push for fairer regulations affecting all tobacco players.

Outcome

BAT avoided unfavorable policy changes that could have severely impacted operations.
The company strengthened its position in Indonesia’s regulatory landscape through proactive engagement.
Improved stakeholder relationships ensured long-term business stability despite a challenging regulatory environment.

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