Innovation in Marine Fishing Attractants – The Development of Pellaire Pelagic

This self-initiated project focused on developing Pellaire Pelagic, an innovative slow-dissolving fish attractant designed to enhance fishing success in challenging offshore environments with strong currents.

Client

Self-Initiated Project (Andi & Sons)

Location

(Implied: Indonesian Offshore Waters)

Industry

Fishing, Product Innovation, Marine Biotechnology

Challenges

Traditional fishing bait and attractants lacked efficiency in strong ocean currents. Andi and his sons sought to develop Pellaire Pelagic, a slow-dissolving fish attractant that enhances fishing success in offshore waters.

Solution

The project involved

R&D in Fish Behavior & Attractants – Studying how scent disperses underwater.
Prototype Development & Field Testing – Testing different formulas for solubility, fish response, and effectiveness in strong currents.
Iterative Improvement – Adjusting the composition based on real-world feedback.
Business & Brand Development – Planning a market entry strategy before scaling up to production.

Outcome

Early tests revealed that strong currents caused the product to disperse too quickly.
Modifications were made to enhance longevity and effectiveness.
The brand Pellaire Pelagic is gaining traction as an innovative fishing solution.

Next Steps:

Refining the formula for optimal fish attraction.
Considering contract manufacturing (Maklon) for mass production.
Potential commercialization for recreational and professional fishermen.

Final Thoughts:

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